Rob Werkmeister Email Address

Vice President of Marketing

Sturm, Ruger & Company produces hundreds of thousands of firearms each year for hunting, target shooting, collecting, selfdefense, law enforcement and government agencies. The company maintains a basic philosophy of management, designers and engineers the majority gun enthusiasts themselves, using advanced business techniques and creating original firearms concepts, built using cuttingedge manufacturing technology. Each product is sound, reliable, and accurate, but produced with technological excellence. Since the company was founded in 1949 it has produced more than 20 million firearms. Sturm, Ruger firearms are sold to federally certified independent wholesale distributors only, who in turn sell to independent federally licensed retail firearms dealers with regular business hours, and who stock a variety of Ruger firearms for demonstration and resale to qualified individual purchasers in full compliance with all federal, state, and local laws. Sturm, Ruger is headquartered in Southport, Conn., with plants and foundries in Newport, N.H. and Prescott, Ariz.

Rob is a specialist in marketing strategy and consumer behavior. Rob works with our clients to help set goals and objectives, and then effectively coordinates the implementation of all the communications strategies. Before founding Symbolic, Rob served as marketing communications manager for Xerox, coordinating marketing efforts with retail superstores such as Wal-Mart, OfficeMax and Kinko’s. Prior to that, he worked as an Account Manager with a local advertising agency on projects for clients such as Walt Disney, Wal-Mart, Kodak, Tops Markets and Fisher Price. Rob also helped in the University of Buffalo’s transition to a Division I-A athletic program as an Event Manager and Marketing Assistant. He is has guest lectured at Niagara University and is an Adjunct Professor at Nazareth College, teaching marketing communications and corporate sponsorship to business and sports management classes. In conjunction with his classes, he has written positioning papers on many areas of consumer behavior and communications. Rob holds a Bachelor of Science degree in Political Science and a MBA in Marketing (with focus on Consumer Behavior and Research), both from the University of Buffalo. Specialties: • Brand Identity Design & Strategy Development • Marketing Communications Planning • Collateral Design - Business, Promotional, etc. • Advertising / Promotional Strategy Development & Design • Website - Strategy, Consultation, Design & Management • Corporate Sponsorship - Strategy, Planning, & Presentation