Rebecca Richards Email Address

Marketing Director and Consultant

Rsm International is an accounting firm which located in London.

Skilled, qualified, commercial Marketing Director with over 18 years’ marketing experience. Specialist in all areas of marketing strategy and management, communications and branding, particularly within professional services and business-to-business, for both corporate and owner-managed business environments. A strong strategic focus, with expertise in shaping propositions and go to market approaches for both the UK and internationally. Significant experience in brand development and in conducting marketing audits and managing major change programmes as a result of mergers/acquisitions, restructures, new markets/initiatives. Strong planning and problem solving skills, with a track record of completing innovative marketing and sales support campaigns, generating ROI in competitive markets through effective resource management. Clear understanding of both internal and external communications and how to create engaging, creative marketing and communications tools. Specialties: Marketing / sales / corporate branding and identity / PR and communications / literature and publications and thought leadership / bid management / client-care programmes / business development approaches and new lead generation / client retention strategies / service proposition development / exhibition and event management / internal communications and employee engagement / digital marketing campaigns / marketing audits / supplier selection and management / budget control and measurement.