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Abe Diaz Email Address


Job Title

Vice President, Associate Media Director


RPA is an independent, full-service advertising agency located in Santa Monica, California. Explore our work, our culture, and our people-first approach.


Media Planning professional with 17 years of experience on a variety of clients and campaigns. I've spent my entire career at RPA where I've been able to flourish and hone my skills. Most recently I have worked on several accounts including ARCO, Apartments.com and Pocky, among many others. I've worked in an integrated capacity on all these accounts, becoming an expert in digital and emerging media in addition to "traditional" media. My specific media interests include data-driven marketing, audience insights, and current/emerging video platforms (e.g., OTT, streaming, social, VOD, etc.). I have increasingly worked over the years on pitching new prospective clients for RPA. I have spent the most number of years at the agency working on the Honda/Acura business. Most of my auto experience has been on Tier 1 national/branding campaigns, but I have also worked on Tier 2 regional/sales efforts. That mix of mainstream vs. luxury auto clients and Tier 1 vs. Tier 2 has earned me well-rounded knowledge of the automotive advertising industry. I have managed and developed successful teams for many years and have guided them to develop smart, creative and strategic decisions in every facet of what we develop for clients.

Last University
Graduated from University of Southern California - Marshall School of Business
Based in Santa Monica, California, United States.

Other people working at Rpa:

Brian Johnsonr*****@rpa.com
Colleen RiordanSenior People Manager
William Hagelsteinb*****@rpa.com
Lark Baskervillel*****@rpa.com
Mike DossettAssociate Director, Digital Strategy
Bert ChoiAssociate Media Director
Katie BorisavljevicSenior Digital Producer
Mike MargolinChief Digital Officer
Gerry RubinCo-Founder
Sabrina LeeAssociate User Experience Architect
Laura Smalll*****@rpa.com
Rachel Campbellk*****@rpa.com
Tim LeakeSenior Vice President and Chief Marketing and Innovation Officer
Gayle R. GrayVice President
Scott WesterfieldVice President, Technology Director, Digital Development
Tim WooVice President, Group Director
A. Kjara*****@rpa.com
Robin KieltyPrincipal and Owner
Yama RahyarMr Worldwide
Jim Helbergj*****@rpa.com
Nichola PerrigoVice President, Director Digital Media
Dorian RaithVice President, Media Director
Kristen HagenSenior Manager, Paid Media Planning and Insights

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