Vice President and Senior Director and Marketing and Ecommerce
Road Runner Sports (RRS) is the leader in direct sales of running shoes, apparel, and accessories. Established in 1983 in Del Mar, California, RRS sells through channels such as direct mail, e-commerce, and retail. Road Runner Sports cares for over 3.5M runners and distributes running product to over 1,300,000 runners worldwide annually. RRS is the #1 running catalog and #1 e-commerce site for running products online with over 2.0 million visitors monthly to www.roadrunnersports.com. In addition, Road Runner Sports has created a highly successful women's fitness business titled Activa caring for the female fitness enthusiast. Known for their unique process of customer care and brand marketing, Road Runner Sports utilizes various successful marketing communications to drive customer loyalty, acquire new customers and retain current customers.
Senior marketing executive with a proven record of successful customer acquisition in a variety of B2C and B2B industries, including gaming, telecommunications, travel, and Internet. Specialties: Marketing strategy, brand strategy, ecommerce, interactive & online marketing, SEM, SEO, social media marketing, web analytics, advertising, PPC, affiliate marketing, retention, e-mail marketing, loyalty programs, advertising, media buying, ROI, customer acquisition, public relations, merchandising, and segmentation.