Vice President of Digital Marketing and Ecommerce
Road Runner Sports (RRS) is the leader in direct sales of running shoes, apparel, and accessories. Established in 1983 in Del Mar, California, RRS sells through channels such as direct mail, e-commerce, and retail. Road Runner Sports cares for over 3.5M runners and distributes running product to over 1,300,000 runners worldwide annually. RRS is the #1 running catalog and #1 e-commerce site for running products online with over 2.0 million visitors monthly to www.roadrunnersports.com. In addition, Road Runner Sports has created a highly successful women's fitness business titled Activa caring for the female fitness enthusiast. Known for their unique process of customer care and brand marketing, Road Runner Sports utilizes various successful marketing communications to drive customer loyalty, acquire new customers and retain current customers.
A marketing professional with expertise in developing marketing strategy, including advertising, brand management, promotions, digital marketing, social media, segmentation, lead generation, CRM (Salesforce, Sugar CRM), PR, and detailed P&L experience. Experience building marketing teams and plans in start-up, fast moving, constantly changing technological industries for both B2B and B2C audiences, with extensive skills with Shopify Plus, Salesforce, Magento, and Wix.