Director of Retail Customer Experience
Road Runner Sports (RRS) is the leader in direct sales of running shoes, apparel, and accessories. Established in 1983 in Del Mar, California, RRS sells through channels such as direct mail, e-commerce, and retail. Road Runner Sports cares for over 3.5M runners and distributes running product to over 1,300,000 runners worldwide annually. RRS is the #1 running catalog and #1 e-commerce site for running products online with over 2.0 million visitors monthly to www.roadrunnersports.com. In addition, Road Runner Sports has created a highly successful women's fitness business titled Activa caring for the female fitness enthusiast. Known for their unique process of customer care and brand marketing, Road Runner Sports utilizes various successful marketing communications to drive customer loyalty, acquire new customers and retain current customers.
Laser focused on making the customer experience the best it can be by incorporating technology and fine tuning processes for our retail teams. Working hard to ensure that our Fit Zone Experience is the very best in the US and that our customers get consistent high quality interactions regardless of which of our 40 stores they shop in. Spent the majority of my time between 2008 and 2018 developing revenue generating programs and long term partnerships in the running/endurance sports industry. Proven leader with over 16 years of demonstrated success in various aspects of program and retail management, grassroots marketing, sponsorship marketing, community outreach/education, and marketing management. Specialties Customer experience, incorporating technology, Program Management, Grassroots Marketing, Event Coordination, Idea Generation, Team Leadership, Contract Negotiation, Marketing Management
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