Dharmesh Datta Email Address

Vice President and Marketing Head PVR Pictures and Business Head PVR Live

The company has definite plans to grow multifold over the next 3-5 years with plans to set up 300 screens and expand to 40 cities from 20 cities at present. The company will continue to provide cinema viewing experience equipped with superior quality ambience, technologically updated systems and best service standards to ensure customer delight and unmatched cinema viewing experience. The company also aims to set up more bowling centres, ice skating rinks and expand its presence in key cities and become a dominant player in the Retail entertainment space at pan India level.

My passionate curiosity & hunger to learn has helped me evolve personally & professionally over the last 23 years. I have successfully developed and implemented growth marketing & communication strategies and championed some of the most impactful brand building initiatives over the last two decades. My ability for creative thinking & innovation, supplemented with successful application of data-driven intelligence & strategic solutions, has helped me scale businesses. I have been able to introduce customer centric strategy by adopting mindful innovation, thus, empowering brands to improve consumer engagement. By channelizing bespoke go-to-market partnership, have augmented growth using strategies that are more humane, exciting & genuinely engaging. My expertise lies in the areas of Growth Marketing, Brand Marketing, Business Strategy, Monetisation, Project Management, Film & Content Marketing, Strategic Alliances & Data Intelligence. Passionate towards new-age tech-led consumer businesses, OTTs, on-demand economy, aggregator marketplaces, broadcast networks, social networking ecosystems, especially in the movie & content business. Today, I feel grateful to be recognized as a brand change agent, a resilient innovator and an enterprising business leader. I constantly educate, refine & drive myself to be a better person. In my free time, you will find me running marathons, binging on films/ disruptive content on OTTs, exchanging stories, etc. I enjoy reading to my kids, travelling, meditating, learning more about the human cultural diversity and helping those in need, to the best of my capacity.