Michelle Graff Email Address

Channel Adviser and Consultant

Pure Storage has a simple mission: to enable the widespread adoption of flash in the enterprise data center.

I have over 15 years of management and senior level experience in channel and direct marketing, business development, product management, strategic alliances/OEM and channel/direct sales in the enterprise software and networking markets. I am a passionate Channel professional who has had hands on experience and great success in managing, developing and implementing partner programs including: recruitment, demand/lead generation, MDF/CDF, training, and incentive/promotions together with game-changing marketing tools to support such programs. I am a revenue and data driven marketing professional with a strong technology background and deep expertise in the channel who continues to explore ways to drive partner profitability, revenue, and marketing efficiencies. In addition to my channel marketing and sales competencies I raised significant tier one venture capital for mValent as a founder (a configuration management software startup acquired by Oracle -- February 2009). I have served on the board of various non profit organizations such as Women in Technology International (WITI). Specialties: Professional competencies includes Channel/Partner go-to-market strategies, team leadership, market analysis, solution selling, cross functional teaming, alliance management, venure capital financing and revenue generating program development.