Vice Presidentin, Digital Marketing
Pure Storage has a simple mission: to enable the widespread adoption of flash in the enterprise data center.
I am a results-driven marketing and communications executive with 20-years of experience leading digital marketing and global communications initiatives at Fortune 500 companies. I enjoy working with brands that have interesting problems to solve, and am passionate about building and leading remarkable teams. I am passionate about building highly-functioning global teams, mentoring and leading through change. I love taking concepts off a white board and bringing them to life, with speed and at scale. Areas of expertise include: •Web, social, and digital marketing for immersive online experiences•Inbound marketing and analytics programs to generate demand and grow revenue digitally•Earned channels of influence and awareness, including SEO, social media, communities•Employee advocacy and influencer marketing•Corporate communications, including crisis, financial, influencer/AR, and internal communicationsRecent accomplishments include:•Managing global web site in 35 countries, 11 languages•33% YoY improvement in online contribution to total marketing generated opportunities •32% YoY growth in revenue booked from web•37% YoY growth in external traffic from organic search•Exponential growth in active employee advocates, representing more than 1.5 million connectionsRecognized by B2B magazine as a Top Digital Marketer in 2013.
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