SEO Analyst and Digital Marketer and Design Nerd
Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.PHMUas core is made up of franchise and enterprise AOR relationships with some of the largest pharmaceutical clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness.
Philadelphia area digital marketing analyst, specializing in technical organic search engine optimization. Experience conducting extensive site analyses on a variety of platforms, in order to inform data-driven strategic planning of SEO campaigns, and integrated search optimization efforts. Focus on measurement planning in regards to building strategy, specifically on crafting custom performance indicators targeting user engagement and experience. Specific competencies include technical SEO site analyses, site speed analysis, content development and optimization, conversion analysis, link building campaign audits, penalty removal, local SEO, analytics setup and reporting. Experience developing, and training on, company processes, specifically in regards to: technical concepts in SEO, IT/development-SEO integration, semantic concepts, voice search, UX-SEO integration, data-driven strategy, link building strategies, content strategy, and international SEO process. Working proficiency in HTML, CSS, and JavaScript. Beginner competency in Java for Android development(Udacity Nanodegree) and Python for SEO automation. Evangelist of nascent technology, including voice interaction, augmented reality, and virtual reality. On and off-site photographic experience with a variety of digital and analog capture and processing equipment, as well as archival processes. Proficient with Nikon systems. Print design experience with a variety of output methods, including CMYK, spot printing, dye sublimation, laser engraving, and 3-D molding. Experienced with: Google Analytics, Adobe Analytics, Google Search Console, Keyword Planner, Crazy Egg, SEOClarity, Conductor, Screaming Frog, Sitebulb, AHREFs, SEMRush, MajesticSEO, PageSpeed Insights, Lighthouse, WebpageTest.org, Adobe Creative Suite, MS Office suite.
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