Patricia Yakesch Email Address

Director Client Strategy

Publicis Hawkeye is all-new, re-imagined, one-of-a-kind agency. An innovative cocktail of creativity, technology and data mixed, shaken and stirred to deliver one thing extraordinary ideas. Ideas that transform brands and move business.

Strategic business team member with proven history for turning opportunities and innovation into actionable plans. Tenured experience through agency and client-side roles developing integrated marketing plans to drive company’s vision. Results-driven, cross-functional team leader with P&L and multi-million dollar budget experience. Instrumental in achieving business objectives in various industries including pharmaceutical, financial services, retail, utilities, telecom, consumer package goods, and healthcare. Equally analytical and creative, known for endless energy, drive for innovation, and get-it-done spirit. Specialties: Branding • Strategic Planning • Innovation / Product Launch • Channel Marketing • Market Research / Analytics • B2B • Segment Marketing • Product Lifecycle Management • Communication Strategy • CRM/ Database / Relationship Marketing • Social / PR • Partner Marketing