George Musi Email Address

Data, Research, Analytics, Measurement and Insight Executive

Publicis Communications operates as a creative communications hub.

I'm part Business & Marketing Consultant + part Marketing Scientist + part Data Alchemist + part Insight Generator + part Storyteller + part Consumer Psychologist + part Media & Cultural Anthropologist + part StrategistA omni(channel)vore – I think and do cross-media: TV (linear, VOD, SVOD, time-shifted, smart, connected, OTT, addressable, gaming), digital (PC, mobile, tablet, video, social, display, search, etc.), radio, print, OOH, cinema, in-store, etc.Work at the intersection of:- Data (where consumers are, where they have been)- Measurement (what to measure, how to measure, the best ways to make it happen)- Analytics (what will the consumer care about, respond to or engage with?)- Media (is the consumer on a phone or tablet?)- Creative ('who are we trying to reach?', 'what is the context?', 'what behavior are we trying to drive?')- Technology (make a decision, get the media, get the creative)A thought leader, subject matter expert and trusted advisor with proven track record of success applying and fitting diverse analytic, research and measurement methodologies to inform the planning, execution and optimization of marketing strategy. Extensive experience in ‘connecting the dots’, getting behind the data, discovering knowledge and creating intelligence to deliver the ‘whats’ (address business questions & objectives), the ‘so-whats & why’ (understand drivers and provide context & hypotheses) and the ‘what nexts’ (state implications & recommend strategic action).