Steinar Knutsen Email Address

Director of International Digital Marketing

Prudential Financial, Inc. is a financial service company that offers life insurance, mutual funds, annuities, pension, and retirement related services, as well as administration and asset management.

B2C and B2B digital marketing leader focused on delivering brand awareness, customer acquisition and revenue growth for technology companies. Focus on digital marketing strategy, digital product management, eCommerce, content marketing, and social media.Most marketing organizations have a solid grasp on the strategic planning process and development of an actionable marketing plan. In some cases, however, the digital marketing strategy is an afterthought. My value add is integrating this missing piece into the marketing strategy to fully leverage the modern customer journey and engage with consumers through digital demand generation programs in an effort to build brand recognition, consideration, purchase and loyalty.I build highly effective, cross-functional teams that work in concert to identify new opportunities and develop break-through solutions. The barriers to entry in the digital ecosystem are low and marketing organizations must embrace new strategies and technologies to deliver on customer expectations. I have the foresight, initiative, and perseverance to bring these opportunities to market.Experienced in corporate strategic planning for small businesses and Fortune 100 companies, six sigma operations efficiency and marketing effectiveness, lean-agile product development, and all things digital, including web development, mobile responsive design, social media marketing, PPC, paid search advertising and smartphone application development. Keywords: High-Tech Digital Marketing Strategy, MBA, Newark, NJ, Charlottesville, Virginia, Prudential, international, product launch, email marketing, affiliate marketing, direct marketing, PPC, Search Engine Optimization, SEM, display advertising, content marketing, web design, mobile optimization, analytics, API application development.