Susen Rasmussen Email Address

Director of Strategic Communications

As a regional specialty and primary care health network, ProHealth Care offers a full spectrum of integrated services at Waukesha Memorial Hospital, Oconomowoc Memorial Hospital, the Rehabilitation Hospital of Wisconsin, ProHealth Care Medical Associates clinics, AngelsGrace Hospice, ProHealth Home Care and Hospice, West Wood Health & Fitness Center, and Regency Senior Communities. ProHealth Care is a not-for-profit organization and the largest health care provider in Waukesha County.

I've been involved in the healthcare industry for over 30 years and have held leadership positions with responsibility for marketing, public relations, planning and business development on the provider and agency sides of the desk. My positions have included director of marketing and public relations for a 99-bed county-owned facility; regional director of strategic communication for Wisconsin’s largest integrated healthcare delivery system; product line manager for a metropolitan tertiary care facility; director of a mid-sized advertising agency’s healthcare division and an account service VP at one of the largest independent advertising agencies in the U.S. My collective experience has offered the opportunity to position and launch new hospitals and clinics, develop new services, market innovative technology and help transform the culture of organizations. Using a fact-based approach to strategy and tactic development, I work to build brands, acquire new patients, enhance patient and physician loyalty and increase revenue. I strive to attain measurable results and maximize marketing investments by cutting through the clutter with innovative tactics and targeted messages. My work has been recognized nationally, demonstrating my ability to connect with consumers and move them to action. I hold an MBA in marketing with emphasis in research from the University of Wisconsin-Whitewater and studied graphic design. I am a past president and Fellow of the Wisconsin Healthcare Public Relations and Marketing Society and two-time recipient of the organization’s professional excellence award. I have served as president of the Milwaukee chapter of the American Marketing Association and on the editorial advisory board of the Society for Healthcare Strategy & Market Development. Currently, I am a member of Serve Marketing's board of directors. Specialties: Strategic planning, brand management, productline management, integrated communication, financial management, market research