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• More than 10 years experience in Digital Marketing. Worked for top companies including Google Doubleclick • Deep channel experience in the following: Paid Search, Paid Social, Email Marketing, Mobile Marketing and overall digital marketing strategy. Have launched and optimized integrated digital campaigns • Email Marketing expertise including Marketing Automation on the following platforms: Hubspot, ExactTarget, Eloqua and Cheetahmail. • Expert knowledge of A/B testing and multivariate testing methodologies across various digital channels as well as post analysis for conversion rate increases, optimization and re-testing. • Executed digital marketing programs in both B2B and B2C across several different industries (financial services, retail, software and online education). • Mobile Marketing Manager experience. Have executed mobile campaigns utilizing sms/text messages, location based services (LBS) and mobile display ads • Platform Knowledge: Salesforce, Google Analytics, Google Tag Manager, Omniture My key skillset is thinking innovatively and outside the box. My ideal position is an entrepreneurial role within an organization that is trying something new to the world or even new to the respective company.
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