Lisa Christiansen Email Address

Head of Global Content Marketing Strategy

Plantronics and Polycom are now Poly, the global communications company that powers authentic human connection and collaboration.

Accomplished marketing leader and enthusiast with proven experience executing and overseeing content strategy, building impactful brand awareness, engaging and converting prospects for Sales pipeline, and increasing customer retention. Skilled at: >Implementing best practices for content ideation, creation, distribution, promotion, and measurement. >Orchestrating the strategy and execution of an organization's content roadmap and editorial calendar. >Creating compelling content ideas, and managing content development across business units and industries, including healthcare, financial services, government and education. >Setting guidelines and coaching other content creators to produce high-quality, engaging messaging for a wide range of assets and promotional channels. >Exemplary communication, interpersonal and leadership skills. Highly collaborative with adjacent teams and key stakeholders, and passionate about actions that promote the care of employee wellbeing. Key accomplishments from recent Content Marketing Strategy roles: HP: >Developed content marketing strategy for top 10 enterprise initiatives across the company in just 12 months. >Reduced content production and translation costs by 63%, across 6 business units, by implementing a prescriptive process for buyer experience planning, supported by high-value content. >Increased web traffic by 32%, with an editorial strategy focused on swift alignment to trending news. >Led the company in BU-syndicated thought leadership articles, driving more than 300k views and 500+ shares/comments in 3 months. Poly: >Established bi-weekly Content Council that increased visibility across Marketing, reducing content spend by 37%. >Created and managed monthly newsletter for Marketing and Sales to showcase new/in- progress/planned demand-generation content, increasing content usage by 54%. >Collaborated with Marketing Operations to plan and implement a Lead Nurture system >Partnered closely with HR to establish the company’s Diversity, Equity and Inclusion (DEI) presence.