Ben Hedrington Email Address

Vice President, Digital Product Leadership Digital Strategy and Architecture

Polaris Inc. designs, and manufactures off-road and on-road vehicles like snowmobiles, terrain vehicles,motorcycles and related replacement parts and accessories.

Driving digital experiences through a product leadership approach and entrepreneurial drive. Definition of strategy and focused execution. Comprehensive, balanced focus on customer experience & business results enabled by what's now possible with technology. » Over a decade growing digital commerce at high scale, Fortune 100, multi-channel retailer. » Leading global teams, solving complex problems and creating differentiated digital experiences. » Mobile and digital product leadership, founding, owning and growing customer touch points. » Directing multi-million dollar investments across a portfolio of digital growth initiatives. » Guiding, consulting and directly driving digital strategy, a user experience focus and digital transformations in companies ranging from Fortune 50 to startup.--▪ I have created new business capabilities and led teams to grow annual revenue from nothing to over 100 million in new and quickly evolving spaces. ▪ I bring an entrepreneurial drive, curiosity and vision to push businesses forward. Known for a no-nonsense approach to advising executive leadership and brands on how to capitalize on the shift to digital.▪ I bring a deep understanding of consumer expectations, technology and business model inflection points putting that to use making leading customer experiences happen.▪ I am adept in capitalizing on existing brand assets while evolving new digital capabilities for large scale transformation. --specialties: product leadership, digital strategy, mobile, ecommerce, product management, user experience focus, business creation, ownership and growth, strategic portfolio management and road mapping, design thinking