Thadd Tucker Email Address

Global Leader, Omni-Channel and Data Management

Your local neighborhood pet store: Plus carefully selected products | Plus brands you trust | Plus helpful associates | Plus natural pet foods | Minus the Hassle

Results-driven marketing and IT leader with a proven track record of success in eCommerce, digital and direct marketing, P&L management and database management. Experienced in managing multiple initiatives in a fast-paced environment, building business plans and presenting to the C-Suite to clearly outline the path to profitability and the investments needed to meet the goals and objectives of an organization. Capabilities: P&L Management eCommerce Business and Marketing Strategy (Personalization, SEM, SEO, eMail, Display, Affiliate, Social, Consumer-Generated) Analytics/Business Intelligence and KPI design Market and Business Development Omni-Channel Marketing Customer Acquisition and Retention Direct Marketing Consumer Segmentation CRM Database Management Conversion Rate Optimization A/B Testing User Experience/UX Online Merchandising Mobile Marketing Brand Building Salesforce Commerce Cloud (Demandware) Administration Industries: Retail B2C B2B Automotive (Aftermarket and OE) Pet Supplies Furniture Apparel Industrial Supply Distribution Manufacturing