Kenneth Roden Email Address

Director of Product Marketing- Sales Enablement and Go to Market Strategy

Founded in 2002, PayScale, Inc. is headquartered in Seattle, WA. It is a provider of online compensation data services. The company offers a database of individual employee compensation profiles. It serves employers with compensation details.

With over 10 years of experience in B2B marketing, I am a global marketing leader who creates connections with customers through strategic vision and execution. I am passionate about storytelling, building sticky brands, and driving results across teams. As the Senior Director of Global Marketing at Wiley, I lead a talented team at Crossknowledge, overseeing demand generation, account-based marketing, brand, product marketing, digital, customer marketing, and content. I also run my own consulting business, Connected Marketing LLC, where I help clients with outcomes-driven, collaborative, and no-fuss marketing solutions. My expertise includes AI, GTM, positioning and messaging, sales enablement, and cross-functional leadership. I am also committed to allyship and inclusive conversations, as evidenced by my certifications and skills. I aim to empower organizations and individuals to achieve their learning and growth goals.