Founder, Chief Operating Officer
A leading search marketing agency in NYC, we specialize in driving digital marketing campaign performance. Steeped in technology and obsessed with ROI, our dedication drives our SEO and PPC results.
Michael Candullo is a co-founder of Path Interactive and currently serves the Executive Team as Chief Operating Officer. In his role as COO, Michael co-manages the day-to-day operations of Path Interactive and also provides leadership to Path’s core service channels. Michael is responsible for developing efficient and scalable processes across the agency to help maximize digital campaign performance and client growth. These include strengthening publisher and search engine relations, evaluating and implementing new technology tool sets and improving employee and organizational structure.A marketing veteran, Michael brings more than 20 years of print and digital marketing experience to Path with a clear focus and direction on performance based campaigns. Michael has previously served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications. At Nielsen, Michael worked closely with many dot.com startups in the late 90’s to early 2000 and helped these companies grow their revenue models. Michael also served as Vice President of Sales for Ambassador Communications, a regional directory company, where his contributions to management and operations helped grow staff from under 20 employees to over 120 employees in less than 3 years.Michael is a Guest Instructor at NYU, S.C.P.S, Digital Media Marketing Program and is a graduate of Pace University. He currently resides in Bergen County, NJ with his wife and two daughters.
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