Senior and Digital and Brand and Strategist
Pape offers new and used capital equipment, rental options, extensive parts inventories, and dedicated customer service to keep you moving in WA, OR, CA, ID, NV & MT.
jw.imc@outlook. Vice President/ CMO As a results achieving senior executive with extensive experience in Brand Marketing Management, Integrated Digital Marketing, PPC, SEO,and CRM. I strive to forge strong relations, expand market share and drive new revenue opportunities. I am recognized as a high-impact decision maker, persuasive presenter, c-level communicator, and contract negotiator. Category experience( Capital Equipment, Heavy Machinery,Automotive,Consumer Goods, Retail and Commercial transportation) on such high profile brands as Ford, Cadillac, SAAB,. Saturn, Hyundai, Navistar, RAM trucks, Miller Brewing, McDonalds, Verizon, Barclays, NHL, HCA, Hyster/Yale, John Deere , Ditch Witch and Kenworth My background includes strong Brand Development and Marketing expertise with extensive experience in Integrated Marketing, SEO, SEM, PPC,E-commerce, CRM,Research activation, Digital marketing,regional dealer/ channel marketing and shopper marketing. In-depth business development practiced in business plan, P&L, and budget development and maintenance. I am equally skilled in operations and people management, seizing opportunities and addressing and improving processes. Additional skills including being communications savvy with C-level clients and management and effective written communication strengths that persuade, inform and captivate. Notable negotiation acumen in contract and compensation agreements. As a leader and mentor I creatively cultivate effective teams for exceptional results and excel at training team members on presentation as well as product. Specialties: Creative Development, CRM,Team - Building Leadership, Integrated / Digital Marketing, SEO,PPC, SalesForce, Budget/P+L/Management, Presentation skills, Luxury Brand Expertise, Research Activation.
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