Public Relations Manager
Palomar Medical Center is a healthcare organisation which located in San Marcos, CA.
Award-winning marketing communications expert skilled in creating targeted content that resonates with key audiences and developing strategies supporting communication goals. Diversified experience in health care, philanthropy, higher education, government, television news and law enforcement. Derryl is skilled in Writing, Storytelling, Content Marketing, Lead Generation, Media Relations, Employee Engagement, Crisis Communications, Website Development, Social Media Marketing, Video Production, Desktop Publishing, Event Planning, Community Relations, and Project Management. Some of his accomplishments include: •Increased patient engagement by 47% and new patient revenue by $2 million over two-year period through targeted email campaigns and strategic digital marketing. •Successfully positioned Palomar Health as a national leader responding to the flu outbreak of 2018 by getting multiple national television placements including Good Morning America, World News Tonight and CNN resulting in millions of views. •Led strategy and brand reputation functions generating a 300% increase in social media followers and significant SEO results involving nine international locations - produced content for online ads, PPC, and email marketing increasing inquiries by 20%. •Conceptualized, developed, and launched a monthly community newspaper serving 77,000 refugees and immigrants. •Created media relations plan that quadrupled positive media coverage through press conferences, special events, press releases and videos while saving the department more than $50,000 annually. •Helped KREX-TV become number one news station in the market after producing investigative series on gas price fixing that stimulated a state attorney general investigation. Derryl has an M.B.A. with an emphasis in Marketing from San Diego State University, received his Accreditation In Public Relations (APR) from the Public Relations Society of America, and has a Bachelor's of Science in Journalism and Political Science from Utah State University.