Senior Vice President, Marketing and Communications
Pacira Pharmaceuticals, Inc. (Nasdaq: PCRX) is an emerging specialty pharmaceutical company focused on the clinical and commercial development of new products that meet the needs of acute care practitioners and their patients. The company's current emphasis is the development of non-opioid products for postsurgical pain control, and its lead product, EXPAREL(r) (bupivacaine liposome injectable suspension), was commercially launched in the United States in April 2012. EXPAREL and two other products have utilized the Pacira proprietary product delivery technology DepoFoam(r), a unique platform that encapsulates drugs without altering their molecular structure and then releases them over a desired period of time.
Marketing and Corporate Communications professional with significant experience driving results through strategically integrated marketing, governmental affairs, public relations, advocacy outreach, and patient education programming. Demonstrated leadership in the development and execution of both internal and external organizational communications plans. Strong background in product approvals and launches, the pain management landscape, the hospital marketing environment, FDA advisory committee meetings, and crisis communications. Specialties include development of corporate positioning and messaging hierarchies, internal communications, issues management, branded and nonbranded media relations strategies, advocacy engagement and coalition cultivation, governmental relations
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