Ken Fenster Email Address

Senior Director , Marketing and Trade Relations

OPKO Health, Inc. (OPKO) is a healthcare company. The Company operates through two segments: diagnostics and pharmaceutical. The pharmaceutical segment consists of its pharmaceutical operations in Chile, Mexico, Ireland, Israel and Spain, and its pharmaceutical research and development operations. The diagnostics segment primarily consists of its clinical laboratory operations. The Company's diagnostics business includes Bio-Reference Laboratories (Bio-Reference), which is a clinical laboratory with a genetic testing business, including the 4Kscore prostate cancer test and the Claros 1 in-office immunoassay platform. Its pharmaceutical business includes OPKO Biologics, which features hGH-CTP, a once-weekly human growth hormone injection (in Phase III and partnered with Pfizer), and a longer acting Factor VIIa drug for hemophilia (Phase IIa). In addition to its pharmaceutical and diagnostic development programs, it owns pharmaceutical platforms in Ireland, Chile, Spain and Mexico.

Accomplished sales and marketing team leader in growth pharmaceutical companies. Significant experience in creating product launch and sales growth programs that deliver customer value and increased profitability. Marketing communications professional focused on delivering corporate, industry and product messaging that engages and informs internal/external clients. Results-oriented in demanding environments while remaining pragmatic, objective and focused on achieving company goals. Specialties: • Brand, Logo and Trademark Development • Budgeting, Forecasting and Market Planning • Creative Marketing Communications - Web, Email, Print, Video, Newsletter, Sales Collateral • Customer Acquisition, Retention and Growth Programs • Go-to-Market Strategy and Execution - Wholesaler, Retail Pharmacy, Physician, and Hospital Products/Programs • Product Marketing and Management - Generics, Brands, Specialty Rx, Vaccines, OTCs, and Medical Supplies • Team Building, Leadership, Coaching and Mentoring • Trade Sales and Operations