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Holly Nelson Email Address


Job Title

Director, Digital Marketing


Northwest Evaluation Association (NWEA) is a national non-profit organization dedicated to helping all children learn. NWEA provides formative assessment, research-based educational growth measures, and professional training to improve teaching and learning. Partnering with school districts, states and other education organizations, NWEA delivers computer-adapted assessment services to more than 2,400 education agencies and two million students nationwide. In addition, its Growth Research Database (GRD), the most extensive collection of student growth data in the country, provides a rich opportunity for the study of academic achievement.


Creative and analytical thinker who thrives on bringing brand authenticity to life. Deep digital and demand generation experience focused on driving awareness and creating innovative campaigns that drive exponential growth. Effective operational management that keeps it lean and efficient. Data-driven decision-making with a design thinking approach. Collaborator with the ability to gain cross-organizational support for strategic initiatives large and small. Customer experience champion in B2B, B2C, retail, start-ups, and SaaS companies. Key Strengths: Brand Marketing, Growth Marketing, Digital Marketing, Demand Generation, Web Operations, Content Marketing Strategy, Marketing Automation, Customer Experience, Strategic Forecasting, Web Analytics, Campaign Optimization, Inclusive Design Principles, Omni-Channel Marketing, Executive Presentations, Team Leadership, Cross-Functional Communication, Process Development Skills: Google Analytics, GA4, PPC campaigns, AdWords, Tableau, SEO, SEM, CRO, Social Ad Platforms, Salesforce Service Cloud, AWS, WordPress, Drupal, AWS, Adobe Experience Suite, JIRA, Confluence, Trello, Marketo, CRM, UX (User Experience Design), Pragmatic Marketing, Agile and Lean Six Sigma Frameworks.

Last University
Graduated from University of Oregon - Charles H. Lundquist College of Business
Is based in Portland.

Other people working at Nwea:

Joanne LuziettiExecutive Vice President, District Product Strategy
Scott HindersVice President, Data Operations and Enterprise Quality
Ben PanningSenior Vice President of Software Engineering
Mark SchmidtDirector of Partner Experience
Jason MendenhallPresident, State Solutions Division
Katie ToppingExecutive Vice President, Marketing and Communications
Aaron BartelChemical Engineer
Jaime UpchurchSenior Director, Human Resources Operations and Total Rewards
Geri CohenChief Financial Officer
Crystal MillerChief Technology Officer
Vlad PonomarenkoSenior Director of Operations and Facilities
Joi BallSenior Enterprise Operations Analyst
Eric GrundyRevenue Performance Director
Jennifer Potter**********@nwea.org
Dr. Keri NettlesSenior Product Marketing Manager for MAP Growth
Derrick VargasonSenior Manager Content Strategy
Hillarie Hunt CptdDirector of Learning and Development
Catherine RonayneDirector of Marketing
Jim SnellChief Information Officer
Lisa NaoneSenior Information Technology Sourcing Manager, Procurement
Julie FergusonDirector of Procurement and Sourcing
Hunt Winston**********@nwea.org

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