Holly Nelson Email Address

Director, Digital Marketing

Northwest Evaluation Association (NWEA) is a national non-profit organization dedicated to helping all children learn. NWEA provides formative assessment, research-based educational growth measures, and professional training to improve teaching and learning. Partnering with school districts, states and other education organizations, NWEA delivers computer-adapted assessment services to more than 2,400 education agencies and two million students nationwide. In addition, its Growth Research Database (GRD), the most extensive collection of student growth data in the country, provides a rich opportunity for the study of academic achievement.

Creative and analytical thinker who thrives on bringing brand authenticity to life. Deep digital and demand generation experience focused on driving awareness and creating innovative campaigns that drive exponential growth. Effective operational management that keeps it lean and efficient. Data-driven decision-making with a design thinking approach. Collaborator with the ability to gain cross-organizational support for strategic initiatives large and small. Customer experience champion in B2B, B2C, retail, start-ups, and SaaS companies. Key Strengths: Brand Marketing, Growth Marketing, Digital Marketing, Demand Generation, Web Operations, Content Marketing Strategy, Marketing Automation, Customer Experience, Strategic Forecasting, Web Analytics, Campaign Optimization, Inclusive Design Principles, Omni-Channel Marketing, Executive Presentations, Team Leadership, Cross-Functional Communication, Process Development Skills: Google Analytics, GA4, PPC campaigns, AdWords, Tableau, SEO, SEM, CRO, Social Ad Platforms, Salesforce Service Cloud, AWS, WordPress, Drupal, AWS, Adobe Experience Suite, JIRA, Confluence, Trello, Marketo, CRM, UX (User Experience Design), Pragmatic Marketing, Agile and Lean Six Sigma Frameworks.