Charlotte D'souza Email Address

Assistant Vice President- Marketing and Corporate Communications

Noor Bank is a financial services company which located in Dubai, United Arab Emirates.

I am a Senior Marketing and Communications Professional with 16 years of global experience in all aspects of marketing/communications in diverse sectors (Banking, Property, Retail, Publishing). My expertise lies in strategic planning, digital marketing, interactive marketing, retail marketing, lifecycle optimization management, data lead marketing, concept creative development and brand management. I have developed strategic marketing programs that promote and elevate brand image/brand awareness, and am adept at providing profitable solutions for driving sales while building a robust Corporate Brand and delivering increased customer engagement at all levels. I take budget limitations as a challenge as I have a strong ability to influence thinking, forge strategic alliances and build consensus. I take pride in being an industry leader, having led pioneering projects in record time across the region and been internally awarded for exceptional performance. Key achievements: - Integral member of the corporate re-branding Project team – Managed the corporate re-branding, advertising, identity and PR of Noor Bank (from Noor Islamic Bank) across 700 touchpoints over 3 months - Key member of the Digital Transformation Project – including digital marketing strategy/execution, thereby reducing costs by 40% - Launched the pioneering Sustainability report for the Bank, in line with global best practices - Spearheaded the development and execution of the marketing strategy for Noor Trade, a SME proposition - Key member at the launch of Mirdif City Centre through marketing across 200 internal and external touchpoints – exceeded all targets - Conceptualised and organised various CSR initiatives