Nelson Pratt Email Address

Brand Marketing Enthusiast Creative Open Source Capitalist Cautiously Optimistic About Things That Matter

NAVEX Global provides an array of GRC products and services to capture and respond to business risk, improving the economic and social value of organizations around the world.

I believe in mission-driven organizations. Many firms characterize their mission in terms of what they do and how they go about doing it. But the true driving force should be why they do what they do. It is the why that attracts and holds customers, motivates employees and creates the environment for successful results. NAVEX Global puts the "why" in its messaging and links it to the sales process. This attracts customers and strengthens relationships. Ultimately, it allows our customers to see how they are part of our mission too. Specialties: strategic communications, corporate branding and brand building, marketing program alignment with sales objectives, internal communications, competitive environment analysis, and customer satisfaction measurement. Books on my nightstand: Being Mortal by Atul Gawande The Witch Elm by Tana French