Janine Schoos Email Address
@nabreweries.com
Trade Marketing Director
North American Breweries is one of the largest beer companies in the United States. NAB brews, packages, imports, markets and sells its branded product portfolio through an independent network of wholesalers throughout the U.S. Brands include: Labatt, Genesee, Seagram's Escapes, Magic Hat, Pyramid, the Original Honey Brown Lager, Dundee Ales & Lagers and Portland Brewing. NAB also performs contract brewing of beer and other alcoholic and non-alcoholic beverages on behalf of other companies. NAB is also the U.S. importer of Imperial from Costa Rica. Headquartered in Rochester, New York, NAB operates breweries and alehouses across the United States, including its flagship brewery, the Genesee Brewery in Rochester, NY, which is one of the longest continually-operating breweries in the United States.
Passionate leader, driven to achieve results through collaborative & highly effective team leadership. Key Accomplishments: •Stabilized Labatt business in market with declining segment trends with new packaging, creative and go-to-market strategy in core markets. •Created immersive Genesee brand experience through the building and creation of the Genesee Brew House. •Developed new craft brand, GBH, based on consumer insight that drove incremental volume and gross contribution for company. Launch involved creating values-based positioning, visual brand identity which lead to packaging, liquid development, market, channel, package & price strategy •Won business awards for leading cross-functional groups on projects aligned with the corporate values: - 2018 Purpose and Value Awards: Celebration (140th) - 2016 Purpose and Values Awards: Shared Value (Tap it Forward Fest); 2016 Purpose and Value Awards: Imagination (Zubaz); 2016 Overall Purpose and Value Champion Award: Loving Michigan program Professional Skills: •Strategic Planning•Revenue and Market Growth •Portfolio Management •Brand Management •Leadership Development•Product Launches and New Product Development •Sales & Business Development
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