Director, Marketing and Advertising
MTA, one of the largest public transportation agencies in the United States, provides more than 75% of all public transit services in Los Angeles County. It operates the Metro Bus System, which consists of more than 2,000 peak hour buses that serve a 1,433 square mile area. MTA also operates the 73-mile Metro Rail System, which includes the Metro Red Line subway and the Metro Gold, Blue and Green light rail lines. As the region's primary transportation planner and programmer, MTA also funds such programs as paratransit services, bikeways, street and freeway improvements and the Metro Freeway Service Patrol. Metrolink is Southern California's regional commuter rail service and is in its eleventh year of operations. The Southern California Regional Rail Authority, a joint powers authority made up of an 11-member board representing the transportation commissions of Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, governs the service. Metrolink continues to be one of the nation's fastest growing commuter rail services, operating over seven routes through a six-county network with 512 total route miles.
Director of Marketing for North America’s largest public transportation provider, overseeing all external and internal communications, branding and advertising for New York City’s subways, buses, commuter railroads, bridges and tunnels, and capital construction projects. Collaborate with MTA leadership and Office of the Governor. Deep knowledge and experience communicating around issues now facing most public transit providers, including cashless and variable tolling, major capital improvements, mobile ticketing, fare evasion, non-fare box revenue generation, customer apps, deployment of new customer information technologies, marketing partnerships, labor strike/crisis threats, ADA, Title VI and DBE compliance.