Marketing Program Manager
MRP's predictive customer acquisition software uses real time buying signals to identify customer's buying intent. Acquire new customers faster!
Nicholas is a marketing professional and a digital enthusiast, who has over 15 years experience in managerial roles across a diverse range of business sectors Finance, Insurance, Consumer goods and Media. Being a passionate marketer, experienced in driving businesses by finding effective solutions through insights driven marketing strategy, integration of marketing innovations and motivating team to attain business objective, he has also been involved in leading yearly brand and marketing strategy including Mass media, digital/social media marketing, event and sponsorship for global brands to drive results. Seven years was spent as Senior Marketing Manager with Allianz Insurance, successfully securing business across both B2B and B2C markets, driving brand growth and meeting business targets. Expertise in planning, implementing and optimising marketing plans and brand campaigns, strategies and initiatives in accordance with company aims and objectives, using the marketing mix and supporting analyses to refine plans and ensure successful execution. Experienced in delivering global and regional marketing campaigns from planning through to execution, collaborating with marketing and creative teams ensuring successful brand positioning, creative communications and campaign delivery across all consumer touch points, covering multiple global offices and supporting the successful delivery of campaigns while ensuring optimisation and integration across all platforms and channels. Further experience in consulting and collaborating with senior stakeholders, colleagues across multi-disciplinary teams and liaising with sales team to plan marketing and promotional activities and increase brand consideration in new and existing markets. Holds a Bachelor’s in Commerce and an MBA in Marketing. Self motivated, creative thinker, team player and a result oriented professional who understands business dynamics and works well under pressure to achieve the targets assigned. Specialties – Marketing Strategy, Digital Marketing, Brand Management, Communication Planning, P&L Management, Campaign Planning and Management, Customer Engagement, B2B, Channel Marketing, Content Management, Product Marketing, Research, Marketing Alliance, Loyalty Programs, PR, Lead Generation Campaign, Events, Sponsorship.
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