Bennett Kennedy Email Address

Executive Director

Mission Pharmacal Company is a privately held pharmaceutical company based in San Antonio, Texas.

1. Outside-the-box thinker with over 13 years of sales and marketing success. 2. Consistently earns top ranks both as a manager and as an individual contributor in every position by bringing creative solutions to complex challenges. 3. Exhibited excellence in brand management, lifecycle/product management, B2B, B2C, agency management, and B2B strategic alliances. 4. An analytical, disciplined, results-oriented marketer and team leader practiced in setting performance standards and award-winning sales and marketing campaigns. Recent Successes: Brand 1 •Grew revenue from $63 million to $95 million in retail sails in a declining category. • Number one product in category at Wal-Mart and Costco through account-specific marketing plans. •Developed fastest-growing line extension in category. •Doubled SKU count in all classes of trade nationally. Brand 2 •Re-launched brand and achieved national distribution in every major retailer in food, drug, and mass. •Took regional brand to national distribution, which resulted in a sales increase from $500,000 to $6 million. •Increased national ranking of product from 38th to 8th position in category and the 3rd best-selling brand in Wal-Mart in the topical analgesic category. Areas of Responsibility: 1. Manage Pharmaceutical Division Marketing Department consisting of 3 Brand Managers, Media, Art Director and Digital disiplines. Responsibilities also include Portfolio Management, Product Development and agency oversight. 2. Managed domestic and international consumer product division brands as well as award-winning advertising and public relations agencies and campaigns with budgets exceeding $20 million. 3. Directed brands generated roughly 70 percent of company’s annual sales. 4. Marketing expertise includes DTC marketing, TV, Internet, print, radio, B2B, B2C, B2B strategic alliances, new product development, and new product launch, and packaging. Specialties: Brand identity, tactical execution against marketing plan, B2B, agency oversight, product pipeline development