Christine Yau Email Address

Midea is the world's largest producer of major appliances with a mission to create surprisingly-friendly solutions so you can enjoy life at home

What inspired me in work is always ‘from successful to significance’.More than 18 years of management roles in marketing, demand generation & social media, retail online + offline demand generation & digital transformation. Extensive multi-channel B2B & B2C business development experiences. Global go-to-market entry strategy, product marketing management. Strong business acumen and passion for accelerating business growth. Thrive in fast-paced environment. A competitive go-getter who strives for excellence; passionate about technology & a team player.Competitive competencies~Social media, online & offline 360 degree omni channel demand generation, apps.~Strategic approach with entrepreneurial mindset & hands-on global implementation.~Turnaround underperformance BU. ~High impact go-to-market strategy for technology & CE products.~Multilingual of 7 languages.Skills~Social media, UX, mobile apps, O2O, O+O, marketing automation.~Basic IoT & data scientist’s toolbox.~Cloud, web & content marketing.~CRM, Salesforce, shopper & content marketing, search.~Global cross functional projects.Achievements1.High impact & proven performance B2B B2C customer acquisition, integrated marketing, go-to-market & product marketing strategy 2. Built retailer management & channel marketing platform; revamped in-store excellence & efficiency; omni channel marketing & retailing3. Social media marketing & monetization campaign, omni channel marketingO2O & O+O campaigns built millions of new fans; social media & O+O activities engagement with global educators community. 4. Grew online revenue & E-commerce capability for Microsoft partnersGrew online sales 300% in less than a year & ecommerce enablement for key partners.5. Digital transformation, marketing automation & mobile appHighly effective marketing campaign that created double fold sales growth with half of the budget ; enhanced channel confidence & management for global channel partners.