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Christine Yau Email Address


Midea Group

Midea is the world's largest producer of major appliances with a mission to create surprisingly-friendly solutions so you can enjoy life at home


What inspired me in work is always ‘from successful to significance’.More than 18 years of management roles in marketing, demand generation & social media, retail online + offline demand generation & digital transformation. Extensive multi-channel B2B & B2C business development experiences. Global go-to-market entry strategy, product marketing management. Strong business acumen and passion for accelerating business growth. Thrive in fast-paced environment. A competitive go-getter who strives for excellence; passionate about technology & a team player.Competitive competencies~Social media, online & offline 360 degree omni channel demand generation, apps.~Strategic approach with entrepreneurial mindset & hands-on global implementation.~Turnaround underperformance BU. ~High impact go-to-market strategy for technology & CE products.~Multilingual of 7 languages.Skills~Social media, UX, mobile apps, O2O, O+O, marketing automation.~Basic IoT & data scientist’s toolbox.~Cloud, web & content marketing.~CRM, Salesforce, shopper & content marketing, search.~Global cross functional projects.Achievements1.High impact & proven performance B2B B2C customer acquisition, integrated marketing, go-to-market & product marketing strategy 2. Built retailer management & channel marketing platform; revamped in-store excellence & efficiency; omni channel marketing & retailing3. Social media marketing & monetization campaign, omni channel marketingO2O & O+O campaigns built millions of new fans; social media & O+O activities engagement with global educators community. 4. Grew online revenue & E-commerce capability for Microsoft partnersGrew online sales 300% in less than a year & ecommerce enablement for key partners.5. Digital transformation, marketing automation & mobile appHighly effective marketing campaign that created double fold sales growth with half of the budget ; enhanced channel confidence & management for global channel partners.

Last University
Western Sydney University
Based in Guangdong, China.

Other people working at Midea Group:

Denisse GarciaSales General Manager of KAD
Benjamin ChoiProduct Marketing Manager
Tim KavanaughAssociate Vice President Product Marketing
Eli GlanzbergDistrict Schedule and Data Manager
Carlton CoonNational Sales Manager
Myles JordanDigital Marketing Manager
Lin LiOperation Assistant Manager
Rufus ChenGlobal Brand and ECommerce Director
Philip XieGeneral Manager
Richard CowanSenior Gas Systems Engineer
Jay LeeSenior Product Marketing Manager
Daryl ChangEcommerce Manager
Kenneth MegarrCulinary Appliance Applications
Caroline Kurz MbaProduct Marketing Manager
Christian GonzalezAccounts Receivable Associate
Alyson SunyakSenior Human Resources Manager
Susan BartolucciTrade Marketing Manager
Mark Seng*********@midea.com
Cesar Castillo**********@midea.com
Scott Choe**********@midea.com
Kang Liu********@midea.com
Nathan Romes**********@midea.com
Tao Liu*******@midea.com
Natalie Chan**********@midea.com
Maria Muchnik**********@midea.com
Tom Ford********@midea.com
Kelly Yu********@midea.com

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