Amy Snyder Hackbart Email Address

Chief Operating Officer

Headquartered in Los Angeles, CA, Merle Norman Cosmetics, Inc. develops, manufactures and distributes its own full line of skin care and color cosmetic products. These are sold through approximately 2,000 independently owned and operated Merle Norman Cosmetic Studios in the United States and Canada

Amy Hackbart has extensive marketing, merchandising and sales management experience across a wide range of industries including, lifestyle, beauty and fashion on both the client and agency side. A strategic innovator who thrives in collaborative environments, Amy’s experience working for large multinational and small businesses in fast-paced entrepreneurial environments has resulted in a solid track record of developing & executing winning ideas, leading cross-functional teams, directly managing P&Ls for over $100M in sales, and spearheading innovative strategies that accomplish growth and revenue objectives for brands ranging from $5M to $750M.A creative leader who leverages trend and consumer insight-guided decision-making to drive business development, revenue growth and profitability, Amy is passionate about building brands, and delivering an outstanding customer experience with a first class level of service. She has experience working with top retailers in America including: mass retail, department store, specialty retail, catalogue and direct sales including B2C and e-commerce. Additionally, Amy has managed numerous marketing and sales teams, directed creative, PR, customer service, social, digital, product development and design, merchandising and production, market research, regulatory teams, developed fully integrated traditional and new media marketing campaigns, managed international and domestic supply chains, and expanded distribution in North America, Japan, Europe and UAE.