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Amy Snyder Hackbart Email Address


Job Title

Chief Operating Officer

Merle Norman Cosmetic Studio

Headquartered in Los Angeles, CA, Merle Norman Cosmetics, Inc. develops, manufactures and distributes its own full line of skin care and color cosmetic products. These are sold through approximately 2,000 independently owned and operated Merle Norman Cosmetic Studios in the United States and Canada


Amy Hackbart has extensive marketing, operations and sales management experience across a wide range of industries including, lifestyle, beauty and fashion on both the client and agency side. A strategic innovator who thrives in collaborative environments, Amy’s experience working for large multinational and small businesses in fast-paced entrepreneurial environments has resulted in a solid track record of developing & executing winning ideas, leading cross-functional teams, directly managing P&Ls for over $100M in sales, and spearheading innovative strategies that accomplish growth and revenue objectives for brands ranging from $5M to $750M. A creative leader who leverages trend and consumer insight-guided decision-making to drive business development, revenue growth and profitability, Amy is passionate about building brands, and delivering an outstanding customer experience with a first class level of service. She has experience working with top retailers including: mass retail, department store, specialty retail, catalogue, franchise and direct sales, including D2C. Additionally, Amy has managed all facets of operations, IT, marketing and sales, creative, PR, customer service, social, digital, product development and design, merchandising, production, market research and regulatory teams. Amy has implemented ERP systems, Salesforce Commerce Cloud, Sales Force Marketing Cloud social and local marketing automation platforms and production facility modernization projects. Amy developed fully integrated traditional and new media marketing campaigns, managed international and domestic supply chains, and expanded distribution in North America, Japan, Europe and UAE.

Last University
Drake University
Based in United States.

Other people working at Merle Norman Cosmetic Studio:

Kathy AxelrodDirector of Human Resources
Erica HerrelR and D Director Color and Skincare Cosmetics
Ann VascellaroAdvertising Account Executive
Gail MelikianExecutive Creative Director
Anne NicoletVice President of Marketing
M. Bakerm*****@merlenorman.com
Niel EvansV P Purchasing
Luc Vancev*****@merlenorman.com
Travis RichardsVice President- Sales

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