Nicholas Biron Email Address

Senior Business Development Manager

Mercator Advisory Group Inc is an advisor to the payments and banking industry which provides unparalleled, independent and objective analysis, advisory,

Driving Growth in Research & Marketing Services through Innovations in Business Development, Marketing, Operations. & Customer Experience. Why do some businesses thrive while others struggle? Understanding customer needs is often the determining factor. My customers and clients trust me to add value by grasping their business needs and making recommendations that align with their strategy and objectives. As consultant, founder and CEO at 3Sixty Insights, I leverage decades of success transforming underdeveloped practices across the research and marketing services industries to educate and guide clients. LEADERSHIP SNAPSHOT ▸ 20+ years in individual contributor and sales team leadership roles in B2B and B2C environments, including VP, Director, and Account Executive ▸ Change driver in semi-entrepreneurial roles expanding beyond sales into marketing and operations while leading cross-functional teams collaborating across sales, product, marketing, and executive groups KEY BUSINESS IMPACTS ▸ VICE PRESIDENT, SALES at SAPinsider: Outpaced 2019 account spend across 90% of key accounts. On track to double territory spend YOY despite the pivot from events-based to digital content and assets due to the COVID-19 pandemic. ▸ DIRECTOR, BUSINESS DEVELOPMENT at MERCATOR GROUP: Achieved consistent 110% quota attainment while leading customer retention with 98% membership renewal. Doubled territory spend by growing our key account base. ▸ VICE PRESIDENT, NEW TECHNOLOGIES & ASSOCIATES: Led swift, radical change to two acquired companies as Vice President of Business Development at New Technologies and Associates, a holding company. Blue Hill Research was one of our companies, and I took it from idea to thriving organization in less than 8 months. I doubled 2014 bookings in 2015 and drove more than a 50% increase in 2015 average revenue per deal. ▸ TEAM LEADER, ABERDEEN GROUP: Grew the business unit to $2.5M+ while leading a team of sales and analyst.