Michael Friedman Email Address
@mercatoradvisorygroup.com
Director of Communications and Segmentation
Mercator Advisory Group Inc is an advisor to the payments and banking industry which provides unparalleled, independent and objective analysis, advisory,
Senior professional with experience bringing business acumen and technical expertise into each company and role that enables the teams I manage to innovate, scale, and solve problems rapidly and effectively. Deep B2B experience and leadership in: • marketing technology & marketing automation • online marketing • demand marketing, lead generation, and customer acquisition • web analytics & marketing analysis • process & operations • web development • product development • SFA/CRM • sales enablement and sales alignment Specialties: Marketing technology, eCommerce, online marketing, lead / demand generation, business operations & intelligence, web/marketing analytics, social media & web 2.0, technology integration & strategy, globalization & localization, content management, marketing strategy, testing, behavioral targeting, optimization, email marketing, web development & web strategy, search marketing (PPC / SEO), and Databases (MySQL, MS SQL, MS Access).
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