Senior Vice President, Head of Genuine X, North America
M Booth runs on two words: Be Inspired. From the people we select for our teams to how we work with our clients to the passions we pursue outside the office, innovation, creativity and inspiration shape every part of our organization.We are a culture-first communications agency that attracts the best people and the best brands to a workplace that s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills or unleashing game-changing insights that result in campaigns that win in the marketplace.At M Booth, 150 employees share one title: Ideapreneurs. We think big. Move fast. And are proud of our resourceful, entrepreneurial mindset. A highly-collaborative team of account planners and media connectors, data-driven researchers and digital designers, communication experts and content makers. Creating impact for our clients through insight and innovation, we re an agency that punches way above its weight.At M Booth, our guiding principle is how we do anything means everything. Apparently, the industry has noticed: we have been awarded The Holmes Report 2016 Overall Agency of the Year and 2016 Consumer Agency of the Year; the 2016 PRWeek Midsize Agency of the Year; and the 2016 PRWeek Best Places to Work.
With over 15 years of experience in marketing, innovation, and product development, I am the founder of Firetower Futures, a consultancy that helps large companies leverage emerging technology and media to create new business solutions and value propositions. I am passionate about solving problems, activating ideas, and delivering user-centric experiences that connect brands and customers in meaningful ways. Before launching Firetower Futures in 2023, I led the innovation practice in the U.S., Jack X, at Jack Morton Worldwide, where I built, tested, and explored technology to deliver more immersive, responsive, curated, and connected brand experiences. I also headed the Marketing Innovation practice at M Booth, and the Creative Technology teams at IPG Media Lab and Reprise Digital, two special business units within IPG Mediabrands. In addition, I founded and sold Socialbomb, a product development studio focused on mobile, social, and location-based software and experiences. I have a master's degree in Interactive Telecommunications and a bachelor's degree in Drama and Theatre Arts from New York University.
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