Co-Founder and Chief Executive Officer
M Booth runs on two words: Be Inspired. From the people we select for our teams to how we work with our clients to the passions we pursue outside the office, innovation, creativity and inspiration shape every part of our organization.We are a culture-first communications agency that attracts the best people and the best brands to a workplace that s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills or unleashing game-changing insights that result in campaigns that win in the marketplace.At M Booth, 150 employees share one title: Ideapreneurs. We think big. Move fast. And are proud of our resourceful, entrepreneurial mindset. A highly-collaborative team of account planners and media connectors, data-driven researchers and digital designers, communication experts and content makers. Creating impact for our clients through insight and innovation, we re an agency that punches way above its weight.At M Booth, our guiding principle is how we do anything means everything. Apparently, the industry has noticed: we have been awarded The Holmes Report 2016 Overall Agency of the Year and 2016 Consumer Agency of the Year; the 2016 PRWeek Midsize Agency of the Year; and the 2016 PRWeek Best Places to Work.
Jeff is a senior marketing leader who has been an officer at some of the world's largest digital, advertising and communications agencies. He has led seven figure account teams, digital shared services and the data horizontal to help brands such as Microsoft, AT&T, Infiniti, Discover, Sprint and Carnival build relationships with consumers that drive revenue, loyalty and innovation. The Harvard Business Review recently profiled him and his analytics work at M Booth alongside companies such as eBay, KPMG and Clorox. He is regularly quoted by media ranging from DM News to NPR and has recently spoken at various conferences, such as IBM's signature Chief Data Officer Symposium, Marketing to Women and New York Social Media Week. The leading data site, iCrunchData, features Jeff as a regular contributor about the industry. He currently leads data and analytics for M Booth, the reigning Mid-size and Creative Agency of the Year, working with partners including American Express, Godiva, GM, Brooks Running and Tinder to build a culture of data that delivers the right message to the right person at the right time. Jeff has been both an entrepreneur and senior leader responsible for large P&Ls within Epsilon, Omnicom Group and Publicis prior to M Booth. Jeff earned his MBA in Strategy from Indiana University’s Kelley School of Business, where he was recognized as an Alumni Leader, and graduated from Purdue University where he has been recognized twice as a “Liberal Arts Influential.” Both schools continue to ask him back to guest lecture and he has consulted with Kelley's leadership and board on digital marketing. Specialties: Brand building, competitive analysis, digital marketing strategy, strategic managment, consulting, integrated marketing, marketing strategy, strategic planning, digital strategy, strategy, consumer insight
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