Sam Sarullo Email Address

Chief Digital Officer

Mana Products, Inc. manufactures contract and private label cosmetics for the prestige and mass market.

Head of E-Commerce & Omnichannel Retail for award-winning Top 200 Internet Retailers. As Executive General Manager over cross-functional business unit and $125M full P&L owner, responsible for the strategy & execution all B2C & B2B e-retail websites, online marketplaces, and digital in-store experience. Direct reporting teams include Digital Marketing, Product Management, E-Com Merchandising, Web Development, Creative & UX, and Site Operations. 20-year digital career has specialized in transforming middle-market retailers struggling to scale online sales, omnichannel customer experience, and digital teams / processes. Understanding the entrepreneurial culture & obstacles facing midsize companies (public and private/family-owned), able to motivate and lead organization across all E-Com functions. Result is an aggressive and simultaneously growth in all major KPIs including sales/EBITDA, customer acquisition, AOV & conversion, brick-n-mortar influences, and technology ROI.