Head of Marketing
Mana Products, Inc. manufactures contract and private label cosmetics for the prestige and mass market.
Collaborative, detail-oriented marketing executive with 13 years of experience integrating innovative marketing strategies to accelerate market presence and drive increased sales growth in beauty and fashion industries. Proven success in creative development and execution, beauty product launches, delivering projects on-time and within defined scope, and leveraging traditional and digital marketing strategy expertise. Proficient in conducting in-depth market analyses to identify trends, capitalize on key opportunities, and sustain competitive advantage. Experience leading and coaching cross-functional teams to accomplish organizational goals and objectives. Analytical strategist skilled in brand building, cultivating strategic partnerships, and maintaining open lines of communication. Demonstrates strong creative thinking, budget administration, forecasting and analysis, and resource maximization skills. * Strategic Planning & Forecasting * Cross-functional Collaboration * B2B & B2C Markets * Concept to Shelf Product Marketing * Budget & Resource Management * Beauty & Fashion Industry Research * Revenue & Sales Growth * Brand Building & Awareness * Campaign Management * Product Development & Launch * Relationship Cultivation * Project Management * Staff Leadership * Traditional/Digital Marketing Strategy * Attention to Detail