Vice President Marketing and B2B Professional Services and Digital Product Development
Magenic is an industry leader in providing fast, reliable and high-quality software solutions for our clients' dynamic and complex environment. To achieve and maintain the high standards our clients deserve, we have created the Magenic Foundation for use by project teams to ensure consistent delivery of strategic projects. The Magenic Foundation provides technical frameworks/accelerators, methodology, process, templates and tools, incorporating best practices that enable project teams to consistently produce high-quality results.
As anyone who has watched Mad Men can agree; Marketing for a world-class consumer brand is an exciting and interesting career. Marketing for a professional services firm that builds software solutions for the Fortune 1000 is even better. I have spent hours strategizing over messaging to targets who have attention spans shorter than that of a goldfish. Countless weeks have been devoted to building a brand that expresses the company, its culture and the integrity only a mother could love. Executing on demand generation strategies and developing business by winning new clients is what tops the list of kick-ass amazing. Dare I forget to include the other responsibilities that fulfill even the snarkiest of marketer’s dreams; content marketing, team leadership, public relations, business and sales channel development?
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