Greg Willis Email Address

Marketing Channel Manager

Mountain America Credit Union is a financial services company that founded in 1934.

I am a successful marketer with more 12 years experience in a variety of industries. Throughout my career, I have specialized in creating in-house ad agencies and streamlining marketing departments to more effectively utilize marketing budgets. During my career, I have successfully built a variety of successful, revenue driving marketing plans and campaigns that utilize multiple channels and integrate multiple opportunities to connect with customers. This includes print and traditional media; online, digital, and social media; and direct response campaigns. Some of the the successes I have had include: ● Developed and implemented marketing campaign to raise average customer transaction value from $125 to $210 ● Increased customer participation in semi-annual promotional events by 20.25%, adding more than $200,000 in revenue ● Grew website traffic by 43% and increased web conversions by 19% ● Developed and implemented online marketing strategy, increasing website conversions by more than 20% ● Created, implemented and managed annual marketing plan and budget, reducing expenses by 8% and increasing exposure by 400% ● Created and executed marketing plan that contributed to 41% year-to-year growth in transactions ● Concepted and implemented integrated print and social media campaign generating more than $1,000,000 in new loans ● Created email marketing promotion producing $1,200,000 in new deposits in one day ● Developed, implemented and managed CRM based electronic and print marketing campaign with 40% conversion rate, generating more than $300,000 in new income ● Created referral program that increased Online Banking users by 100% I am currently open to new opportunities to leverage my success and experience for the right company. Please contact me to discuss further how I can help your company grow.