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Greg Willis Email Address


Job Title

Marketing Channel Manager

Mountain America Credit Union

Mountain America Credit Union is a financial services company that founded in 1934.


I am a successful marketer with more 12 years experience in a variety of industries. Throughout my career, I have specialized in creating in-house ad agencies and streamlining marketing departments to more effectively utilize marketing budgets. During my career, I have successfully built a variety of successful, revenue driving marketing plans and campaigns that utilize multiple channels and integrate multiple opportunities to connect with customers. This includes print and traditional media; online, digital, and social media; and direct response campaigns. Some of the the successes I have had include: ● Developed and implemented marketing campaign to raise average customer transaction value from $125 to $210 ● Increased customer participation in semi-annual promotional events by 20.25%, adding more than $200,000 in revenue ● Grew website traffic by 43% and increased web conversions by 19% ● Developed and implemented online marketing strategy, increasing website conversions by more than 20% ● Created, implemented and managed annual marketing plan and budget, reducing expenses by 8% and increasing exposure by 400% ● Created and executed marketing plan that contributed to 41% year-to-year growth in transactions ● Concepted and implemented integrated print and social media campaign generating more than $1,000,000 in new loans ● Created email marketing promotion producing $1,200,000 in new deposits in one day ● Developed, implemented and managed CRM based electronic and print marketing campaign with 40% conversion rate, generating more than $300,000 in new income ● Created referral program that increased Online Banking users by 100% I am currently open to new opportunities to leverage my success and experience for the right company. Please contact me to discuss further how I can help your company grow.

Last University
Went to Weber State University
Lives in West Jordan.

Other people working at Mountain America Credit Union:

T. Savage*******@macu.com
Alex BarkerSenior Vice President and Chief Information Officer
Sharon CookChief Marketing and Public Relations Officer Mountain America Credit Union
Tod ErkkilaSenior Marketing Communications Specialist
Brant SkousenVice President Marketing Services
Jeremy NelsonVice President Direct Marketing
Erik FinchSenior Vice President and Chief Data and Strategy Officer
Ryan DuboisCommercial Customer Success Manager
Tammy BryantVice President Opeartional Compliance
Amy BlackSenior Vice President Digital Product Development and Chief Technology Officer
Tony LeydsmanSales Technology Manager
Gary JohnsonSupervisor of Student Teachers
Joy HorrocksAssistant Vice President, Marketing Operations
Lee Christiansen Jr.Information Systems Manager

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