Ranjit Dhillon Email Address

Global Head of Online

Lycamobile Group is a telecommunication company which is a mobile virtual network operator (MVNO), and provides low-cost, data and voice services.

Multi award winning Digital Growth Director (Global & Local) with extensive experience of setting the strategic direction and driving the achievement of digital sales and profit objectives for blue chip organisations operating across a wide range of business sectors. Proven experience, at a senior level, of leading every aspect of Ecommerce with a solid track record of site optimisation and innovation across multiple online channels and expertise in delivering a best in class customer experience. Outstanding experience of expanding reach and increasing global traffic, sales and rates of conversion. An acknowledged expert in online media strategy encompassing digital design, search engine, SMS, email, SEO, PPC, affiliate, aggregator, digital display, social media, lead generation, mobile and digital marketing tools, standards and techniques, and a proven ability to develop and implement above (ATL) and below (BTL) the line marketing and segmentation models. An entrepreneurial, results oriented and dynamic individual with excellent interpersonal skills and the ability to engage with and influence senior level stakeholders and decision makers and to consistently achieve planned performance outcomes and increased revenue. HIGHLIGHTS •Led Lycamobile’s and Lyca Group’s global digital transformation strategy across desktop, mobile and app platforms •Played a pivotal role, as a member of the senior management team at Lycamobile, in achieving a £1.6 billion turnover •Increased Lycamobile’s digital revenues by 100+ millions of dollars •Increased unique visitors to Lycamobile’s global sites from 500,000 to 3.5 million per month •Won “Most Popular Website of the Year” AREAS OF EXPERTISE •Multi-disciplined ecommerce and digital marketing specialist with an exceptional track record of devising global award-winning marketing strategies •Expert knowledge and experience of the full range of digital marketing tools, standards and techniques •A strong business and commercial awareness with a focus on revenue generation and profitable business growth •Proven ability to provide expert strategic input into business decision making at Board level