Elizabeth Brooks Email Address

Chief Marketing Officer

Lucid is a software company delivering the power of human answers on a massive scale. We built Fulcrum, the first global marketplace for market research sample (that means human beings who answer questions), and introduced programmatic buying and selling to the market research industry. We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Our marketing technology suite, Proof, is delivering a whole new way for advertisers to understand their audience.Over ten billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software.

Senior-level (CMO, CSO, GM) experience in business strategy, the full cross-platform marketing mix, digital marketing strategy and execution, content, brand, and more. I'm a creative and a digital native. I'm also an analytics fanatic, ROI- and data-driven. Unusual skill set derived from management positions in venture-backed startups, established high-tech and ecommerce businesses, and media/content corporations. Consumer-facing entertainment, fashion, lifestyle, and technology experience. Experienced in visual/IoT experience tech - VR, AR, 3D. Passionately interested in technologies and ideas that change consumer behaviors and cause us to look at the world in a different way. In short: Early investor & Acting CMO at Lucid (growth from 60 to 200 people and $15M to >$40M revenue since rebrand) SVP Content & Marketing, Live Nation CMO, SpinMedia CMO, RealD 3D EVP, Marketing, GoTV Networks SVP, Business Development, Buy.com VP, Marketing, Napster (1.0) What I do (the long version): Strategic business building Growth! Brand strategy, development, positioning, messaging Data-driven companywide marketing strategy Digital media and marketing, including expertise in mobile, social, and gaming spaces Customer acquisition and retention, audience development Content strategy Strategic/brand partnerships Visual branding and creative team management/development CRM: social, email, online community, etc. Ecommerce and direct-to-consumer online plays Product development & tech team interfacing: mobile, web, experiential products