Lucid is a software company delivering the power of human answers on a massive scale. We built Fulcrum, the first global marketplace for market research sample (that means human beings who answer questions), and introduced programmatic buying and selling to the market research industry. We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Our marketing technology suite, Proof, is delivering a whole new way for advertisers to understand their audience.Over ten billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software.