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Arno Hummerston Email Address


Job Title

Country Manager UK and Head of Data Solutions EMEA and Americas


Lucid is a software company delivering the power of human answers on a massive scale. We built Fulcrum, the first global marketplace for market research sample (that means human beings who answer questions), and introduced programmatic buying and selling to the market research industry. We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Our marketing technology suite, Proof, is delivering a whole new way for advertisers to understand their audience.Over ten billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software.


Executive level market research professional; a highly versatile leader with over 20 years of experience developing and executing research strategies for top tier agencies. Energetic, results oriented leader with an entrepreneurial attitude and a reputation for delivering business growth and innovative and leading-edge solutions. Core expertise and experience >22 years Market Research experience, 12 years at MD level. >Strategic leader with full P&L responsibility and experience of managing fast growth and new channel opportunities. >Business development and multi-million pound client management. >Advisor to leading agencies, speaker at ARF, ESOMAR and MRS. >Digital media, advertising and brand research expert. >Industry pioneer with recognised expertise in delivering new research technology & methodologies. >Advisor and trusted partner for ad effectiveness research for major media companies (including Facebook, Google and Yahoo).

Last University
Attended Swansea Institute of Higher Education
Lives in Gardena.

Other people working at Lucid:

Eli AckermanGeneral Manager
Patrick ComerBoard of Trustees Member
Mike MercuriAssociate Director, Sales Operations
Ben HoggManaging Director International
Patrick StokesVice President, Customer Experience
R. Brewerr*****@luc.id
K. Doshik*****@luc.id
Kayla KauffmanSenior Associate, Marketing Operations and Field Marketing
H. Jinh*****@luc.id
R. Pittengerr*****@luc.id
Justin Villegasj*****@luc.id
C. Fritchiec*****@luc.id
Paul StouseChief Financial Officer
J. Snyderj*****@luc.id
Elizabeth BrooksChief Marketing Officer

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