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Justin Leggett Email Address

abcdefgh@lifebridgehealth.org

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Job Title

Senior Website Marketing Manager

Company
Lifebridge Health

LifeBridge Health is a regional health care organization based in northwest Baltimore city and Baltimore County.

Bio

Justin Leggett is a versatile technologist who leads digital marketing and media services teams to create multi-platform campaigns that strengthen brand identity and customer loyalty. He brings 20 years of experience in both B2C and B2B digital marketing, and his expertise spans social media strategy, Salesforce integration, data analytics, web development and team building. Currently, Justin serves as Director of Digital Marketing for Lifebridge Health, a five-hospital, $2B health system in Baltimore, where he built the digital marketing function during a period of unprecedented growth. Justin steered the organization to embrace a customer-centric marketing focus, with an emphasis on monitoring customer engagement through web forms, call tracking within Salesforce and Google analytics. Justin has also implemented begun to work closely with the Call Center to leverage unique call tracking for measurement. And he has also begun implementing ways to evaluate the true lifetime value of a patient. Prior to joining LifeBridge Health, Justin has spent 10 years working in web development and digital marketing in a variety of sectors. Among Justin’s career highlights: - Lead the first two website redesigns within 8 years for LifeBridge Health. - Altered the focus of the LifeBridge Health site from a physician focus to a more customer-centric website. - Implemented call tracking software with 2500+ inbound calls tracked calls for the initial campaign & 50% were appointment requests. - Directed the implementation of unique tracking by channel and geo-location for employee recruitment campaigns. This data will help to determine the success of the campaign, as well as provide ROI. - Implemented Salesforce CRM with an integration with Cerner and also into the LifeBridge Health website. Established ROI reporting for all Marketing campaigns and reporting is automatically being published to Tableau for the Marketing team and Executives. - Established Journey Mapping for multiple departments to increase brand awareness & appointment opportunities. - Developed a unique tracking system for new hires to not only determine the most effective channel of marketing, but to also establish cost savings for the organization. - Established a streamlined process for job request submissions and job assignments, reducing the backlogged que of 700 projects by 65% in six months.

Last University
UNCW
Location
Is based in Baltimore, Maryland, United States.

Other people working at Lifebridge Health:

Rudy MillerVice President of Marketing and Community Relations
Sarah CordiPhysician Recruitment and Integration Manager
James RobergeVice President Capital Improvements and Amp; Support Serv
Glenda BrockettTeamleader General,Bariatric,Pediatric, and Plastic Services
Neil M MeltzerPresident and Chief Executive Officer
Tom GillDirector of Marketing and Communications
John HerzenbergClinical Professor of Orthopaedic Surgery
Charles OrlandoSenior Vice President and Chief Financial Officer
Erin Duran******@lifebridgehealth.org
Hakeem ClarkExecutive Director of LBHF and Director of Retail at LifeBridge
Sudhir DuttaDirector, Gastroenterology
Lou DunawayVice President Financial and Capital Planning at LifeBridge at LifeBridge and Chief Financial Officer Levindale Hospital and Nursing Home
Geoffrey RayMedical Director, Radiation Oncology Grand Strand Medical Center
Tressa SpringmannVice President and Chief Information Officer LifeBridge Health @Tresspringmann
Marissa GuySenior Director of Direct Marketing
Peter ArnCorp Vice President Campus Services and Capital Improvements
Ryan MarnenAssistant Vice President, Health Information Management
L. Health*******@lifebridgehealth.org
Brian DeffaaChief Marketing Officer
Ralph JonesDirector, End User Technology
Mike DeutschHRIS Manager
Rebecca Altman*******@lifebridgehealth.org
Helene KingPublic Relations Specialist
S. Lindsay********@lifebridgehealth.org
Paul Miecznikoski Cpa********@lifebridgehealth.org
Bernie GallaHealthcare Technology Leader
Mike EbyNetwork Services Manager
Tressa SpringmannVice President and Chief Information Officer LifeBridge Health @Tresspringmann
Julie CoxVice President, Development

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