Marketing Communications Manager
Liaison Technologies provides integration and data management solutions to help customers unlock the power of a data-centric approach to their business. Liaison's cloud-based approach breaks down the barriers between data silos to tap into the valuable information needed to make better decisions, faster.
I lead and implement strategic marketing communications, analyst relations and public relations programs to achieve positioning and growth goals. I have helped enterprise and mid-sized IT services and software companies articulate new approaches, launch and build momentum for first-of-a-kind solutions, position for acquisition and rebrand for broader market opportunities. Results include: •Double digit overall revenue growth trends year over year •Triple digit growth percentages in contract bookings for a new solution •Advantageous positioning within Gartner® Magic Quadrants and Forrester® Waves™ •200% increase in news and byline article placements in trade, industry, and business media My market knowledge includes IT managed services; cloud; SaaS; integration (enterprise, B2B, applications & data); data management, security, and compliance; digital transformation; supply chain; Internet of Things (IOT); Artificial Intelligence (AI); customer experience management; and healthcare, life sciences and manufacturing industries, among others. With both a corporate and agency background and experience across multiple marketing communications disciplines, I bring synergy and insight to key initiatives.
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