Shannon Knapp Email Address

Senior Vice President and Chief Marketing Officer

Headquartered in New York City, The Leading Hotels of the World, Ltd. maintains a network of 18 regional offices in key cities around the world, providing global distribution, reservations, and luxury marketing support to the world's finest five-star independent hotels and hotel groups. The company also leads the way in meeting the complete luxury lifestyle needs of today's affluent consumer with our Luxury Alliance program, bringing together the world's foremost purveyors of luxury goods and services. The Leading Hotels brand name, a guarantee of the highest standards of global luxury, includes The Leading Small Hotels of the World, whose member hotels with 100 or fewer guestrooms cater to the intimate luxury guest experience. The Leading Hotels brand also includes our four Joint Venture Companies, formed to enhance the services available to all of our member hotels and ultimately improve the luxury experience of each one of our guests: Leading Marketing Services, Leading Group Sales, Leading Quality Assurance, and Leading Financial Services. Each Leading Hotel must meet the same rigorous standards of excellence demanded by our Global Luxury Standards.

Customer-driven marketing expert with 20 years experience creating integrated, multi-channel marketing and customer experience strategies to elevate brand awareness, increase engagement, conversion and sales and improve customer satisfaction. Industry experience includes B2B, B2C, financial services, leisure and luxury travel and loyalty.