Lori Friedman Email Address
@lehigh.edu
Director of Media Relations
Entrepreneurship, Creativity and Innovation.
Award-winning communications & public relations professional with expertise in creating high-impact campaigns that build communities, engage audiences and advance client goals. I have expertly developed and executed integrated media relations and communications strategies to build brands, increase visibility, enhance reputation and advance causes. Areas I have worked in include: higher education, public policy, health care, entertainment and the arts. I have a proven track record of using online tools and social media to develop, grow and engage communities. Specialties: Social media strategy, Social media management, Content creation, Online marketing, Digital marketing, Copywriting, Monitoring & analysis, SEO, Google analytics, Cost-Per-Click advertising, Public relations, Media relations, Blog curation, Blogging platforms, Content management systems, Basic HTML, Basic Photoshop, Web Analytics, Focus groups, Market research, Writing, Editing, Email marketing, Email campaigns, Web content, Online surveys, Collateral development, Community-building
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