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Lori Friedman Email Address


Job Title

Director of Media Relations

Lehigh University

Entrepreneurship, Creativity and Innovation.


Award-winning communications & public relations professional with expertise in creating high-impact campaigns that build communities, engage audiences and advance client goals. I have expertly developed and executed integrated media relations and communications strategies to build brands, increase visibility, enhance reputation and advance causes. Areas I have worked in include: higher education, public policy, health care, entertainment and the arts. I have a proven track record of using online tools and social media to develop, grow and engage communities. Specialties: Social media strategy, Social media management, Content creation, Online marketing, Digital marketing, Copywriting, Monitoring & analysis, SEO, Google analytics, Cost-Per-Click advertising, Public relations, Media relations, Blog curation, Blogging platforms, Content management systems, Basic HTML, Basic Photoshop, Web Analytics, Focus groups, Market research, Writing, Editing, Email marketing, Email campaigns, Web content, Online surveys, Collateral development, Community-building

Last University
Attended University of California, San Diego

Other people working at Lehigh University:

Keith EreksonDirector, Historical Outreach and Partnerships
Bruce TaggartInternational Higher Education Consulant and Advisor
Khanjan MehtaAssistant Manager
Colin A. FoleyManager, Identity and Access Management
Greg FarringtonGlobal Ambassador
James MonekDirector of Technology Infrastructure and Operations
Sbdc Lehigh University******@lehigh.edu
Christopher LebrescoDirector, Brand and Digital Marketing
Nik NikolovRegistered Architect, AIA, NCARB, LEED AP
Joe Sterrett****@lehigh.edu
Manny PenaDirector
Gregory SkinnerChief Information Officer
Emily GroffDirector of Communications and Marketing, International Affairs
Ilena KeyChief Technology Officer
Stephen RosemanManager, Systems and Networking Administration
Helen ZurcherExecutive Administrative Assistant
Bruce EisenhardManager Student Technology and Repair Services

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