Director, Brand and Digital Marketing
Entrepreneurship, Creativity and Innovation.
Passionate and accomplished senior brand communications professional with 7+ years of social media strategy & execution experience. A proven record of creating transformative consumer relationships with visionary thinking and personal connection; all enabled by the application of social technologies. Success in leading internal and external communications, building communities around a brand and enabling brand ambassadorship. Experience includes new and traditional media outreach, marketing and social media strategy and a special expertise in crisis communications. Adept at identifying gaps and opportunities, balancing multiple tasks and one-to-many relationships and leading employees and management through change. Sought out speaker on corporate social media including: Bulldog Reporter Conference - Utilizing Timeline for Facebook - October 2012 Social Media Plus Conference - November 2011 Word of Mouth Supergenius Conference - July 2010 DRI Product Liability Conference - April 2010 Word of Mouth Supergenius Conference - December 2009 Blog World - October 2009 BullDog Reporter's Media Relations Summit - May 2009 Community 2.0 Conference - May 2009 Immaculata College - April 2009 Media Post's OMMA Global Hollywood - March 2009 BullDog Reporter Online Conference - March 2009 Blog Council's BlogWell - October 2008 Internet Retailer's Conference - May 2008 BlogHer Business - April 2008 Specialties: Corporate Blogging, Social Media Strategy & Outreach, Issue Management, Account Management
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