Director of Web Marketing
Laureate Education is the largest network of for-profit higher education institions.
Experienced Digital Marketer with over 15 years professional experience in Website Strategy, UX/UI, MarTech, Conversion Rate Optimization (CRO), Personalization, Marketing Operations, Content Management Systems (CMS), Pay-Per-Click Advertising (PPC), and Search Engine Optimization (SEO). Specialties: Website Strategy & Optimization, UX/UI, Lead Generation, CRO, A/B Testing, Pay-Per-Click Management, Search Engine Optimization (SEO), Personalization, Search Engine Marketing (SEM), Internet Marketing, Digital Marketing, Affiliate Marketing, Social Media, Client/Vendor Relations, Agency Management, Account Management, Reporting & Web Analytics, New Business Development Experience In: Web Content Management Systems (Sitecore, Wordpress, Drupal...etc), Google 360 Suite (Analytics, Google Tag Manager, Optimize), Salesforce CRM (SFDC), Marketo, Vidyard, Mouseflow Heatmapping Tool, BrightEdge SEO, HTML, Scaled Agile Framework
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